Or maybe I should title this
TALK TO ME, PLEASE.
This post is a bit off the beaten path of my normal posting. No pictures, no art. It's business.
Lately, it seems that the whole idea behind marketing has been e-marketing. It's crammed down my throat every day, every minute, every second. I go to networking groups, where my intention is to get to know you and your business, while I hope your intentions are to get to know me and my business, but instead I'm basically told the only way I'm going to get business is through e-marketing. Facebook; LinkedIn; Google; Flicker; Picasso; and now, Google+. I have to write blog posts and articles and post them online and cram my name into every web directory that will let me so I can be number one on the all impressive Google search (I don't even use Google to search). I'm supposed to register on Google places and get recommendations on Yelp and every other site that serves the same purpose.
You know, if I had time to do all of this, I wouldn't have time to do any work.
Here's my point, if there is a point to be made. Today was organization day for me. Cleaning out my computer files, backing up, all that good in house stuff that must be done, and while browsing through my client files, it occurred to me that not a single one of them came from my website, my Facebook page or my blog. They all came because I introduced myself and started a conversation or through a referral. Amazing! Good old fashioned marketing.
What every happened to that? Good old fashioned marketing. What ever happened to people talking to people?
The gripe about all of this is when I'm making business decisions, I want to know who I'm making that decision with. I'm not going to get any sort of feel from deciding to use your services based on a website, Facebook page, etc. And while I do grasp the idea that the media out there on the internet is simply an introduction, it's never enough. Now I have to set up an appointment with you to see if you can provide the services I need. Then I have to find others in your industry and set another appointment, do cost comparisons, and there's that all important personal touch that's part of every business transaction. So let me ask you, do I spend all my precious time bogged down with appointment after appointment, or do I call a business associate or two and ask them if they know someone they'd recommend for the job? You better bet it's the latter.
Seriously, what ever happened to the art of communication? (Ah, there's my third title for this post.) I really hope it's not dead. While I do believe that the internet serves a purpose for business, it's an aid to marketing, not a solution.
I don't need to know how to e-market. My clients take themselves seriously and they take their business decisions seriously and without communication...personally, I'd have to rethink my business tactics.
Is it just me? Does the business world still market itself via human contact? Is e-marketing the do all, end all of the business marketing?
I'd really love to hear some input on this.